Kampung rendang

Abstract

The purpose of this research is to reveal the form of
community support capacity, explain the constraints faced, and
the efforts undertaken by the community in maintaining the
icon as a village rendang. This research uses etnometodology
method by using interview technique, observation and
documentation. The results of this study indicate that the form
of carrying capacity undertaken by the entrepreneurs are:
maintaining the material and quality, maintaining quality
improvement of workers and institutional support (cooperative
and marketing). Constraints faced are: low technology, lack of
human resources (quality of workers), marketing. The efforts
undertaken in the community in maintaining the icon as a
village rendang namely: utilization of social media and product
innovation.