1. Home
  2. Vol 5, No 3 (2021)
  3. Yasri

Faktor-faktor yang mempengaruhi minat konsumen untuk membeli produk olahan ikan air tawar hasil produksi UMKM di Kabupaten Pasaman

Yasri Yasri(1*), Astra Prima Budiarti(2),

(1) Fakultas Ekonomi Universitas Negeri Padang
(2) Fakultas Ekonomi Universitas Negeri Padang
(*) Corresponding Author




Abstract

Dalam rangka meningkatkan nilai tambah ikan air tawar, yang menjadi salah satu komoditi besar di Kecamatan Rao dan Rao Selatan, Kabupaten Pasaman, perlu dilakukan hilirisasi produk. Sehingga diciptakan sebuah inovasi produk yang meningkatkan nilai ikan tersebut. Nilai tambah perlu ditingkatkan untuk menambah nilai jual dari sebuah produk. Sehingga pendapatan masyarakan menjadi meningkat. Berdasarkan analisis dilapangan terdapat beberapa faktor yang mempengaruhi minat konsumen membeli produk olahan ikan yang diproduksi oleh UMKM di Kecamatan Rao dan Rao Selatan, diantaranya faktor kepercayaan dan kualitas yang dirasakan (perceived quality). Analisis dilakukan dengan metode kuantitatif melalui penyebaran kuesioner kepada orang-orang yang mencoba produk hasil olahan ikan hasil produksi UMKM di Kecamatan Rao dan Rao Selatan, Kabupaten Pasaman.

References

Aertsens, J., Verbeke, W., Mondelaers, K., & van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: A review. British Food Journal, 111(10). https://doi.org/10.1108/00070700910992961

Brunsø, K., Bredahl, L., Grunert, K. G., & Scholderer, J. (2005). Consumer perception of the quality of beef resulting from various fattening regimes. Livestock Production Science, 94(1–2). https://doi.org/10.1016/j.livprodsci.2004.11.037

Dietz, G., & den Hartog, D. N. (2006). Measuring trust inside organisations. Personnel Review, 35(5). https://doi.org/10.1108/00483480610682299

Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71. https://doi.org/10.1016/j.jbusres.2016.10.004

Jin, B., & Suh, Y. G. (2005). Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context. Journal of Consumer Marketing, 22(2). https://doi.org/10.1108/07363760510589226

Kendall, H., Clark, B., Rhymer, C., Kuznesof, S., Hajslova, J., Tomaniova, M., Brereton, P., & Frewer, L. (2019). A systematic review of consumer perceptions of food fraud and authenticity: A European perspective. In Trends in Food Science and Technology (Vol. 94). https://doi.org/10.1016/j.tifs.2019.10.005

Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model Of Organizational Trust. Academy of Management Review, 20(3). https://doi.org/10.5465/amr.1995.9508080335

McKnight, D. H., & Chervany Norman, L. (2001). Trust and distrust definitions: One bite at a time. Lecture Notes in Artificial Intelligence (Subseries of Lecture Notes in Computer Science), 2246. https://doi.org/10.1007/3-540-45547-7_3

Murphy, B., Benson, T., Lavelle, F., Elliott, C., & Dean, M. (2021). Assessing differences in levels of food trust between European countries. Food Control, 120. https://doi.org/10.1016/j.foodcont.2020.107561

Navitha Sulthana, A., & Vasantha, S. (2021). Mediating role of perceived quality between social media trust and purchase intention. Materials Today: Proceedings. https://doi.org/10.1016/j.matpr.2020.11.573

Shanahan, T., Tran, T. P., & Taylor, E. C. (2019). Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. Journal of Retailing and Consumer Services, 47. https://doi.org/10.1016/j.jretconser.2018.10.007

Sugiyono. (2017). Metode penelitian pendidikan:(pendekatan kuantitatif, kualitatif dan R & D). In Bandung: Alfabeta.

Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2). https://doi.org/10.1177/0092070300282002


Full Text: PDF

DOI: 10.24036/4.35463
10.24036/4.35463

Article Metrics

Abstract View : 281 times
PDF : 187 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Yasri Yasri, Astra Prima Budiarti

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.